Buying Gold & Akshaya Tritiya: The Eternal Connection

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Bhargavii Mani
Bhargavii Manihttps://bmandc.in
Bhargavii Mani returned to Chennai in 2010 after a successful stint in design firms abroad. Recognizing a gap in Chennai's Corporate Design scene, she founded Bhargavii Mani & Consultants in 2011. Her expertise in creative arts and strategy led to a diverse clientele. Beyond branding, she excels in photography, interior design, and promoting traditional South Indian art through the Kolam Podu project.

Akshaya Tritiya holds profound significance in Hindu culture, especially when it comes to the tradition of buying gold. Understanding the deeper meaning of this auspicious day can enhance our appreciation of this age-old practice.

The term “Akshaya” is derived from Sanskrit, where “Kshaya” means to diminish, and the prefix “A” negates it. Therefore, “Akshaya” translates to eternal, immortal, and indestructible. Akshaya is also another name for Goddess Parvati or Shakti, symbolizing constant abundance and prosperity. “Tritiya” refers to the third phase of the moon. Akshaya Tritiya thus falls on the third day of the Shukla Paksha Tritiya in the month of Vaishaka, typically in April or May.

Vaishaka, meaning the churning stick, holds profound importance in Hinduism. It signifies a time to extract life’s purest essence through auspicious practices, aiming for life’s abundance. Akshaya Tritiya, also known as Akti or Akha Teej, is believed to amplify the results of any actions, bringing abundance into all areas of our lives.

Astrologically, on Akshaya Tritiya, the sun, moon, and Venus are believed to shine at their brightest, aligning to form a special cosmic dance. This alignment is said to infuse the universe with positivity and prosperity, effectively pressing a reset button. According to Hindu scriptures, two kinds of activities are performed on this day: one for the body and one for the soul.

Materialistic pursuits, which are fleeting by nature, are for the body, while spiritual practices, which are enduring, are for the soul. Spiritual activities such as fasting, charity, and helping others are joyful practices that nourish both the body and soul. It is believed that anything commenced on Akshaya Tritiya multiplies.

This belief explains the tradition of buying gold on Akshaya Tritiya. Gold, a symbol of wealth and prosperity, is considered an excellent purchase on this day, aligning with the belief that investments made on Akshaya Tritiya will bring multiplied benefits and enduring prosperity.

Now that explains why we are always encouraged to buy gold.

“Life is beautiful if we choose for it to be. Let’s Draw Happiness”

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